• We brew the joy of true togetherness to inspire a better world.

• PASSION for Consumers & Customers

  - We are brand-builders who truly understand the needs and desires of our consumers.

  -We brew the highest quality beers and beverages to best serve our customers…to win together.

• CARE for people and planet

  - People are at the heart of our company. Green blood pumps through our green hearts.

  - We can only thrive if all our people, communities and our planet thrive.

• ENJOYMENT of life

  We believe that joyful moments shared together are what truly matter.

  Nothing beats the simple pleasure of a beer, a chat and laughter with friends.

• COURAGE to dream and pioneer

  Born in Amsterdam and raised by the world

  We set bold ambitious and challenge the status quo with imagination, creativity and pragmatism to deliver the goods and grow sustainably.

• Think consumers first

  We start with understanding the needs of our consumers and customers, leveraging key insights and data

  We are one step ahead of our competitors

  We are creative and innovative, anticipating trends and moving with speed to make them real

  We test, learn and adopt.

• Make courageous moves

  We act like entrepreneurs exploring, pioneering and focusing on the big bets and what is needed for the business

  We are courageous risk takers, always curious and looking for opportunities to win in the market

• Have real conversations

  We seek, listen to and give feedback: this is our number one driver for helping each other and the company grow.

  We have courageous and direct conversations; constructively speaking our mind while inviting and listening to different points of view.

• Embrace learning and growth

  We are intentional learners: we learn to grow ourselves, our teams and our organisation. We embrace ambiguity and change.

  We are curious and seek challenges that take us out of our comfort zone.

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